Doubling Revenue in 24 Months

Samvad’s Doubling Revenue in 24 Months is a field-ready growth program that launches in 60 days and scales over 8 quarters—grounded in our RBS (Relationship-Based Selling) framework.

We align Strategy, Sales, People, Operations and Partnerships through seven tightly run modules with clear KPIs and governance. These modules cover:

Client Diagnostic Questionnaire
Surface outcomes, constraints, and success metrics from the executive team, anchoring on client centricity. Produce a baseline of revenue levers, an initial 5:1 stakeholder map, and a 60-day definition of success.

Strategy Transformation (Market & Positioning)
Define ICP, prioritise segments, and lock a sharp positioning with a Trojan-horse entry (e.g., PayTo in 90 days). Publish the Regional GTM one-pager (Top 3 GTM Moves, Top 3 Priority Banks) and Go/No-Go rules.

Sales Acceleration (The RBS Engine)
Run the sequenced RBS motion: Deep Research → Foot-in-the-Door → Discovery → PoC → Proposal → Close. Create account research packs, mini business cases, PoC charters, proposals, and close plans that pass stage gates.

People & Culture Alignment
Embed the RBS Sales Mindset and team-selling behaviours; re-charter Account Executives as Client General Managers (CGMs). Align incentives to leading indicators and client outcomes; stand up enablement and win-wire rituals.

 Operational Excellence & Governance
Install the operating rhythm: weekly Deal SWAT meetings, KPI dashboard, and evidence-based stage exit criteria. Create the shared repository, monthly exec reviews, and a clear escalation path to keep momentum predictable.

 The Ecosystem Multiplier (Partnerships)
Segment and activate partners (e.g., Global SI + Microsoft) to borrow trust and compress delivery risk. Launch co-sell motions, co-marketing hooks, and partner-involved discovery/PoCs tied to Must-Win accounts.

The 24-Month Execution Roadmap
Convert early wins into an 8-quarter plan with quarterly themes, targets, capacity, budget, and scale triggers. Codify playbooks and continuous improvement loops so “land” systematically becomes “expand.”